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Online Fundraising & Brand-building 101: Get on the road to creating constituent journeys and position yourself to achieve up to a 300% increase in ROI
The Harvard Business Review recently reported: A multi-channel approach may be the best way to get profitable results for businesses.
Brands and non-profits that move into a multi-channel digital marketing strategy achieve up to 300 percent improvement in ROI from their advertising efforts.
But in today’s social-savvy, interactive world, I am still surprised at how out of touch many fortune 500 companies and most non-profit ministries are with their online communication channels... more