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With InMail, that chance encounter has become a powerful reality.
In the world of B2B and even non-profit marketing you'll find InMail will be a great resource for building your personal or corporate brand, expand your tribe and create trackable ROI.
Just think of the implications having a chance conversation with a CEO or key decision maker you’ve bee trying to connect with.
Share insights, endorsements and testimonials about your business or favorite charity. Announce an event, hosting a training program or even recruiting new board members. Or even pitch to alpha volunteers for non-profits.
Where to begin, I recommend starting off small with an A/B series of tests to see what resonates with your intended audience.
Basic things to keep in mind:
• Keep copy under 1000 characters
• Use a clear call to action with a 300 x 250 banner
• Choose a sender that’s credible to your audience
• Include member’s name in the greeting
• Include body hyperlink early in the message
• Select a concise subject line
For more tips on the anatomy of creating successful InMail campaigns, check out this free download: “Market To Who Matters” a sponsored InMail User Guide from LinkedIn