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With InMail, that chance encounter has become a powerful reality.
In the world of B2B and even non-profit marketing you'll find InMail will be a great resource for building your personal or corporate brand, expand your tribe and create trackable ROI.
Just think of the implications having a chance conversation with a CEO or key decision maker you’ve bee trying to connect with.
Share insights, endorsements and testimonials about your business or favorite charity. Announce an event, hosting a training program or even recruiting new board members. Or even pitch to alpha volunteers for non-profits.
Where to begin, I recommend starting off small with an A/B series of tests to see what resonates with your intended audience.
Basic things to keep in mind:
• Keep copy under 1000 characters
• Use a clear call to action with a 300 x 250 banner
• Choose a sender that’s credible to your audience
• Include member’s name in the greeting
• Include body hyperlink early in the message
• Select a concise subject line
For more tips on the anatomy of creating successful InMail campaigns, check out this free download: “Market To Who Matters” a sponsored InMail User Guide from LinkedIn
Get it here!.
If you like the LinkedIn article above, you may want to chek out these tip for boosting your business profile to achieve up to 80% more lead conversions. LEARN MORE
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