Eight O’clock Coffee gets a digital brand makeover from Davidson Design Co. Mapping out the UX, page and visual language, a new site design, visitor experience and social media strategy were created as a passport to adventure and indulge in the pleasures of fine roasted coffee. It allows shoppers to escape the doldrums of the day, if but a moment, to enjoy one of life’s simple pleasures…a break with a well-crafted cup of coffee.
"The whole experience was mapped digitally and socially from a little line I wrote in the beginning of the design process: See where your passion takes you. " ~ Tom
Davidson Design Co. © 2014
This new creative platform and responsive web design drove innovation in mobile, and social media channels to increase sales lift and dramatically raise brand engagement.
The results were award-winning.